This course has been organised into 4 parts: Each part has a corresponding video lecture and associated quizzes. Learners are required to watch the videos, do the readings, and complete the 5 lesson quizzes in order to pass the course. Additional activities, such as forums and projects, are highly encouraged.
Lecture I: . Establishing the Need - this module deals with acknowledging the customer and establishing rapport with the customer. This module also explores various questioning techniques. You need to complete all required weekly quizzesin Module I in order to beginthe Module II quiz.
Lecture II: Making the Sale will follow immediately after Module I and deals with the actual sale. We will explore ways of developing product knowledge and how to convert features into benefits. This modules also addresses listening techniques .
Lecture Ill: Closing the Sale will follow immediately after Module ll and looks at the close. We will explore why you need to close, the various types of closes and closing techniques. We will also address the question of objections and how to increase the value of the sale.
Lecture IV: Adding Value. This last module looks at the after sales services being offered. It follows immediately after Module lll also covers methods of payment which will include the option of credit sales.
This course is based on the SAQA registered unit standard:
- 258162 - Sell products to a customer in a wholesale or retail outlet and is registered at NQF Level 3 carrying 12 credits.